No webinar, no sales calls, no launch sequence
How coaches and creators are making $5,000 to $100,000+ in 24 hours or less with fun auctions
Nick BandyCoach, Author, & Certified 'Florida Man'
My name is Nick. I run an email list and consulting business for coaches, creators and community owners. Folks who sell what they know online.
If you’re like me and you also have an audience, you already have a list of things you never want to do again.
Another webinar that eats a week of prep, so you can dance on camera for 93 minutes while nobody buys.
Another calendar stacked with sales calls. (And no-shows.)
Another 37 Reels to please an algorithm that wouldn’t recognize you in a lineup.
Meanwhile, your email list just sits there. Opening. Reading. Not buying very much.
You aren’t lazy. You like teaching. What you’re tired of is working a second full-time job as a marketer.
Obviously, I have a fix. That’s why you’re here.
It’s an auction.
Auctions involve NONE of the annoying stuff above, and they look a little like this…
$174,000 in sales, $50,000 cash collected. Nick R (different Nick) and Marcus K ran this one for a creator. It was Nick R’s first auction: “Believe it or not, this is my first time making money on a campaign!”
$61,218 in sales. Leandro L and Marcus A ran one for a Skool community owner. 16 buyers out of 44 bidders in “10-ish days,” with $28,860 cash up front and the rest on payment plans.
$59,050. Glenn B, running one for a partner: “$59,050 on a 24 hour auction on my first go.” His secret? “I just followed the instructions.”
Here’s what an auction looks like
It’s a whole lot simpler than you think.
1. You post. One post, in text, wherever your people already are. A Facebook group. A Skool community. Instagram. Your plain old personal profile. The post puts ONE package up for bid.
2. They bid. In the comments. In public. With real dollar amounts next to their own names. Somebody bids. Somebody else bids higher. People who scrolled past your last 40 posts suddenly have opinions.
3. Somebody wins. 24 hours after you posted, the highest bid takes the package. You announce the winner.
That’s the event. No slides. No script. No “hop on a quick call.”
Matt L teaches real estate investing. He ran one on his personal Facebook profile and had a $5k bid in the first 10 minutes.
From a post.
The whole method in three moves
1. Pick one thing people would fight over. Usually it’s something you already own. Your time. An old program. A folder of templates collecting dust.
2. Find out if anyone wants it. Then let them bid. You can check for raised hands before you build a thing. If they’re there, you open the bidding and your audience does the selling. To each other. Out loud.
3. Announce a winner. Then talk to everyone else who bid. Privately. (This half never shows up in the thread, which is why you’ve probably never seen it.)
That’s the whole shape.
Smack Your Sales Piñata
Sales Piñata is that whole method, start to finish, in about 30 minutes.
Why “piñata”? Because a good auction works like one. Everybody crowds around, everybody takes a swing, and stuff falls out.
(Sales. The stuff is sales.)
It’s short on purpose. No padding. No life story. No ramen.
You get what a 24-hour auction is, why the bidding does the selling, what to put up for bid, and what real coaches and creators did with theirs. With the real numbers.
$27 $7
Instant access. Reads in about 30 minutes.
What’s inside
01 · The Anti-Webinar
The four phases of a 24-hour auction, and why running one feels more like hosting than performing.
02 · Why Bidding Does the Selling
Five things that happen when somebody types a dollar amount next to their own name in public. (Convincing them stops being your job.)
03 · The Other Bidders
One auction. One winner. Dozens of buyers. This chapter does the math on what to put up for bid.
04 · What to Put Up for Bid
Seven kinds of prizes you probably already own, plus a ten-minute exercise for finding yours. (Hint: nobody bids on “a course.”)
05 · Find Out Before You Build
How to know whether anyone will bid before you build anything. One pair flubbed their first post, fixed it, and watched 180 people pile into a $149,000 auction.
06 · What an Auction Looks Like
From start to finish.
07 · Five Kinds of Auctions
The 24-hour one. The one that takes about an hour. The one that runs backwards. The one built for engagement. And the one for people with no group at all.
08 · The Domino Behind the Winner
The private half of every good auction. That’s where 80% of the cash falls out.
09 · You Don’t Have to Run It Alone
Freeze at the thought of running one yourself? Some of the biggest auctions around were a team effort.
10 · What Business Owners Worry About
“My audience is too small.” “Nobody will bid.” “It’ll cheapen my brand.” “I’m not a showman.” Each one answered with a real auction.
11 · Where to Go From Here
The whole shape on one page, and your first move.
More real auctions
None of these are mine. They’re real auctions, run by (or for) coaches, creators and community owners, with their own numbers.
$15,900 cash collected. Lawrence P’s partner had a webinar planned. They ran a 24-hour auction in a free group of 219 members instead. Three people paid $5,300 each.
Nearly $11,000 in 24 hours. Stephen A ran his in “a small 300 person skool group,” with $9,497 cash collected in just 24 hours.
$6,462. Honey S: “Made $6,462 from a Facebook profile that averages 12 likes.” The winning bid was $777.
A $5k bid in a 60-person group. Aaron K put a 1-1 coaching spot up for bid: “I only have 60 people in the Skool group and we already have more than a dozen bidders.” He called it “the most exhilarating and fun I’ve had in a long time selling something.”
Why is this only $7?
Your last webinar ate a week of prep and ninety minutes of your face on camera.
This is $7 and about 30 minutes on the couch.
So why so cheap? Honest answer:
Because I want you to see the idea without a big decision attached. Seven bucks is not a big decision. It’s a latte and a tip.
And because I’d like you as a customer for a long time. I sell other things. If this book hands you a few “AHA” moments, you’ll probably want to keep working with me.
The 30-Day Empty Piñata Guarantee
For 30 days, if you don’t feel 100% satisfied with your purchase, I’ll give you a complete refund.
Read it. Shake it. Hold it upside down. If nothing good falls out within 30 days, email me and I’ll send your money back.
Questions
I don’t have a list or a group yet. Is this for me?
You need somebody. Not many. If people read what you post or open what you send, you have somewhere to run an auction. Honey S ran his on a Facebook profile that averages 12 likes. Aaron K had 60 people in his Skool group. Truly nobody yet? I’ll be straight with you: I wrote this for folks who already have an audience and an offer.
I’m not a salesperson. (Or a showman.)
Good news. An auction is a text thread. Nobody has to dance on camera or memorize a closing script. The bidders do the talking, the competing and the persuading. You mostly answer comments. And if even that sounds like too much, Chapter 9 is about having somebody else run the day for you.
Will this work in my niche?
The auctions I’ve collected include a real estate coach, a SaaS community, a spiritual coach, a trading Discord, a coach who helps people strengthen their core, and a commercial hood cleaning business. (Yes. Hood cleaning. Delia U’s first auction went to $1,000, and her review was: “Man, this is fun. Business really doesn’t have to be too serious!”) If you have people who like what you do, you have something they’d bid on.
What exactly do I get?
Sales Piñata, the whole book: the intro and all 11 chapters. About 30 minutes to read. One payment of $7, yours right after checkout (it’s a PDF, emailed to you right away with a download link), covered by the 30-day guarantee above.
You already did the hard part
You built the audience. You made the offer.
What your people haven’t had is a fun reason to raise their hands. In public. With dollar amounts attached.
Read the book today. It takes about 30 minutes.
(You’ve spent longer than that naming a webinar.)
— Nick
P.S. Skipped to the bottom? (I do it too.) Here’s the whole page in one breath: if your list reads but doesn’t buy, and you’d rather eat a stapler than host another webinar, book another sales call or post for the algorithm, the fix is one fun 24-hour auction. One package goes up. Your people bid on it in public. Somebody wins. The whole method is in a book that takes about 30 minutes and costs $7.
Sales Piñata, the book · $27 $7