Eugene Schwartz’s Breakthrough Advertising has a legendary status among marketers. At one point, used copies were selling for nearly $1,000 on eBay. Today, it’s widely regarded as one of the most influential books on buyer psychology and persuasion ever written. Schwartz wasn’t just a great copywriter—he was a thinker who codified core marketing concepts like […]

Has anybody slid this cringey cold email template into your inbox lately? Goes a little like this… yoo Nicholas just watched your video on “Dust off that old email list” .. it’s just pure solid value. I’ve just designed a funnel website for you to get you more CLIENTS for your OFFER. Can I share

Yesterday while the entire country was losing its collective mind, a suspicious stranger was standing very close to my car. I was posted in front of the kitchen window, sipping coffee and thinking about all the sales I was going to make my clients that day… …when I noticed some guy in a thick down