“Nick is an email marketing GOD.”

I still chuckle every time I watch this testimonial, recorded by one of my clients from earlier this year.

Best testimonial ever.

And it’s 100% verifiably TRUE, because someone else said it–not me.

Has anyone ever called you a VA/design/insert your job here ‘God’ before?

No?

Would you like them to?

…

Also no?

OK, would you like them to give you NORMAL testimonials?

OK perfect…

Want my ‘script’ to get those testimonials?

Fine, here it is:

“Hey NAME, great working with you. I had a blast working on your PROJECT. Now, would it be absolutely, totally, clinically INSANE to record a very brief video testimonial on your phone talking about how awesome it was to work with ME?”

NOW…

Before you copy ‘n’ paste this bad boy…

I should warn you that this will not work as well for you as it does for me.

Why?

Because you probably don’t talk like me. And your experience working with your clients probably varies drastically, as well.

Does that mean you can’t use this ‘script’ at all?

Of course not.

Think about how you could tweak the ‘essence’ of this script to fit YOUR writing style and YOUR clients.

Look at WHAT I’m doing, and not how I’m doing it.

And if you’ve been neglecting your testimonial collection up until now, it’s time to fix that.

One good testimonial can sell your business 10x better than you can.

Most prospects won’t believe you when you say you’re great. (You’re biased!)
But they will believe someone just like them—a peer who was in their shoes—when that person says you’re great.

In persuasion terms, testimonials work because they lower perceived risk. They tell your prospect:
“This person did what they promised for me, so they’ll probably do it for you.”

And the more specific the testimonial, the better. “Nick is great” is nice.

But “Nick helped me land 2 calls worth $25k in potential projects using a single sequence” is irresistible…because it gives proof.

Speaking of which, here’s a testimonial from one of my students:

“I ran the Ghostbuster sequence through my dormant Upwork messages last week.

12 all up — got 3 replies and 2 want to jump on a call.

That’s around $25k in potential business.

And that’s all before I run the next steps in the sequence on Upwork and before I run it on email and LinkedIn.”

$25k in conversations opened up with MAYBE 15 minutes of ‘work?’

That’s the power of using the right words in the right order.

If you’d like to get daily tips on how to do the same — land clients, close deals, and revive “dead” leads…

Then hop on my daily business tips list:

The Apollo of email marketers,
Nick