I stood in our bedroom, putting away my keys and wallet after a quick grocery trip when…
“Who is this chick you’re ‘connecting’ with on your laptop!?”
Nhu’s shout sliced through my noise-canceling headphones like a hot wife through butter.
“What!?” I yelled back, knocking over a chair and punting a pink bottle of baby lotion into the wall as I lurched toward the kitchen.
SPLAT!
Ignoring the floral mess, I grabbed the doorknob and—
PING!
Oh no. Message notifications.
My veins ran cold.
Who the heck is messaging me?
I ripped open the door and sprinted into the kitchen, skidding to a halt next to our island.
There was my wife, looking cross as a bun, tsk-tsking me with a wooden spatula.
“You’ve got some explaining to dooooo,” she said. “Oh, and look at THIS…”
PING!
“Who’s MINDY, now? Shauna wasn’t enough for you?”
Another message!
Had I been hacked?
Was this my punishment for mocking so many scammers recently?
I gripped my laptop with both hands and spun it around to see what in tarnation was going on…
It was…
Unbelievable.
It was…
PING!
LinkedIn.
My wife burst out laughing.
I’d…
…I’d left my automated outreach tool on.
Nhu playfully tapped my cheek with the spatula…
Shook her head…
PING!!!
And walked off looking mighty proud of herself.
“I’m messaging dudes, too!” I yelled after her.
PING!!!
I, uh…might need to rework my outreach strategy.
The Hard Truth About Your Audience (and Lead Gen)
Last week, I installed an automated LinkedIn program that “warms up” prospects before sending connections and follow-up messages.
Not to cold-pitch.
But to expand my network.
And eventually, make my posts go viral.
Why?
To kidnap more subscribers for my email list, of course.
Because here’s the deal:
Your marketing starts and ends with your list. Everything else is just lead generation.
Insert meme of two astronauts, one holding a gun to the other’s head:
“Wait, it was all just lead generation?”
“Always has been.”
Your Money is in the Follow-Up
Most business owners chase the wrong metrics.
They obsess over:
- More LinkedIn connections
- More YouTube subscribers
- More social media reach
- Some maniacs are even running billboards
Yet, their email list—the only asset they actually own—is a ghost town.
No engagement. No nurture sequences. No follow-up.
If you’re not emailing your list regularly, you’re leaving the easiest revenue in your life on the table.
Social media is fickle. Algorithms change. Platforms die.
But email? It’s the only marketing channel that lets you print money on command.
If your subscribers haven’t heard from you in a while—or several years—
It’s time to give me a little PING.
Join my email list, and I’ll show you how to stop relying on flaky social media and start turning your email list into a money machine.
Click here to subscribe → nickbandy.com/email
Text-based matchmaker,
Nick
PING.
