“Nobody wants your spam emails!!”
Wailed the 71-year-old commenter on one of my recent YouTube videos about reviving dead email lists.
“Yes, they do!”
…I’d argue.
Successfully.
Because I wasn’t talking about cold emails—the ones undoubtedly stuffing Abe Simpson’s inbox with promises of credit repair and lost Aztec gold buried beneath his shrubbery.
I was talking about warm email lists—the ones people agreed to join and expect to hear from.
But then life gets busy.
The business they subscribed to? Silent for years.
And when they finally do send that first “re-engagement” email, the only thought running through that subscriber’s mind is:
“I don’t want this spam email!!”
That’s when you risk hitting the spam folder at light speed.
One “Report” button click later, and your whole email campaign goes up in flames—
- Killing your sender reputation
- Trashing your future deliverability
- Making every email you send look more suspicious than a Nigerian prince’s inheritance notice
And fixing a damaged sender reputation?
Takes forever.
The Real Reason Your Emails Get Marked as Spam
Sure, you’re supposed to space out revival emails perfectly, follow best practices, and all that yada yada…
But none of that matters if you weren’t emailing your list in the first place.
It’s the email equivalent of:
Dad went out to buy cigarettes at Royal Farms, then seven years later mailed me a birthday card from Fresno… with a handful of damp Chuck E. Cheese tickets.
What’s your reaction?
“I don’t want this spam birthday card!!”
Finger quotes “dad.”
The Fix? Stay in Touch
You don’t need to email every day like me.
But you’d better do it more frequently than once per seven birthdays.
Stay in touch, and your customers might just throw their wallets at you instead of hurling you into spam purgatory.
Now, I know what you’re thinking:
“I don’t know what to talk about every week… let alone every day! What do I even send my list?”
Don’t worry—it’s a lot easier than you think. And I’ll show you how.
Click below to join my email list, and never ghost your subscribers again.
Love,
‘Dad’
