I’ve been playing with my wife’s anniversary present for two days straight.
Took some getting used to at first…
Apply too much pressure, and it makes a mess.
Not enough pressure? Dry as a Mormon bachelorette party.
But when you hit it just right?
“Honey, I’m going to make a joke about this pen ‘soaking through the sheets (of paper)’ if you press too hard. Do you think that’s funny?” I asked my wife over coffee.
She looked up from her recipe book.
Blinked twice.
And returned to her lasagna brainstorming session.
😅 Ha.
So, let me tell you sumthin’ bout this fountain pen…
Why I Write With a Fountain Pen
I write a lot every day. This blog, YouTube scripts, social media brainrot, new products I’m working on, notes, and of course, client work.
That means many thousands of words, every day.
You’d think with allllll that writing, I’d want something to make work FASTER…not slower.
But that’s not the case.
When I REALLY want to remember something, I’d rather ink it out with a squid stick than type it.
I’m a big believer in:
‘Higher effort and more barriers to entry mean higher perceived value.’
Hearing the pen’s “nib” glide across paper and feeling the weight in my hand makes writing a tactile experience that involves all of my senses (except taste—so far).
That’s also why I make pourover coffee instead of using a coffee machine—just like our ancestors used to do when they still dwelled in caves and rode velociraptors to work.
In many cases, the process is just as important as the result.
You’ve probably heard this described another way:
“The journey is more important than the destination.”
But let’s be real—the cup of coffee and stack of notes are important, too.
Seductive Notetaking That “Sinks” Into Your Brain
Most marketers and business owners obsess over speed—getting leads faster, writing copy faster, scaling offers faster.
But here’s what most don’t realize:
Speed is overrated if it comes at the cost of depth and impact.
A well-crafted sales message isn’t just about getting to the CTA quickly—it’s about hitting the right emotional and logical beats at the right time, with the right level of pressure.
Sound familiar?
A good fountain pen is like good persuasion.
- Too much pressure? Overkill. You overwhelm the reader and make a mess of your message.
- Not enough pressure? Weak. The words fall flat, and your audience feels nothing.
- Just the right pressure? Magic. The message glides across their brain, sticks, and leaves an impression.
The “Deep Cuts” of Persuasion That No One Talks About
These little nuances of persuasion—the ones that don’t make it into most copywriting courses—are what I’ve been obsessing over lately.
Over the past 11 years, I’ve studied the greatest sales masters in history, and I’ve noticed something interesting.
They all followed a hidden set of laws that dictated how they structured their sales arguments.
Not tips. Not tricks. Laws.
I’ve compiled 55 of them so far (and counting). These are the persuasion “deep cuts” that shape every piece of copy and content I create—both for myself and for my clients.
They’re also insanely profitable when applied correctly.
I’m turning these into a new product launching later this year. If you’re a serious marketer or business owner, this will be worth far, far more than the price of admission.
If you want to be the first to know (and get a girthy discount on ALL future product launches), jump on my email list now.
