“And then I said, ‘you guys have been in my mouth a lot more than I have. I trust you.’”
…
Silence.
“Ah. I would have to switch dentists if I said that,” my wife finally broke the tension.
See, I was driving home from the dentist, bragging to my wife about what a good job I’d done brushing and flossing—like a kid reminding his mom she promised ice cream if there were no cavities.
“Yeah,” I sighed. “It’s not even REALLY my fault, though. I got distracted.”
“What distracted you to the point you committed social seppuku?” Nhu verbally gutted me.
I laughed out loud (AKA “lol”) and continued…
“When you’re in the dentist’s chair, all you can see are walls plastered with drug ads. And they’re soooo boring and the writing is sooooo bad…”
“Uh huh,” she cut in. “But if they’re boring, why did they distract you?”
“Because I was mentally rewriting them to be funnier,” I admitted. “Like there’s this one ad for an antibiotic that helps with gum recession. What if it said…”
Your girl already ghosted you. Are your gums next?
“…and then there’s a cute little drawing of a ghost.”
Nhu laughed. “Can drug companies even do that?”
(Wait, what is that?)
I did a double take at the strip mall on my right.
A sign. Glowing in all its backlit, vinyl-lettered glory.
“Honey?” she called out.
I squinted. I had to be sure it said what I thought it said.
“I’ll call you back, sweetheart. I just saw something mildly amusing and distracting,” I smirked.
“Are you ser—” she started, but…
I was too quick with the Loveyoubye!
BOOP… disconnected.
She’d understand. Because I had just passed the most arresting, eye-catching business name of the century.
Behold…
Magic Finger Massage… 2!
The massage so magical, it got a sequel.
(Now with double the finger.)
To be honest, I don’t really want to know what a “magic finger” massage feels like.
I don’t even like massages.
Who wants to be sluiced in lemongrass oil and potato-mashed for an hour in a dimly lit room that’s always 3 degrees too cold?
And if Dr. MaSeuss only tickles you with TWO fingers instead of the industry-standard ten?
I would not like them in a chair.
I would not like them anywhere.
I would not like that double touch.
I do not like it, sir—too much!
And yet…
Against all odds…
Magic Finger Boogaloo burned itself into my brain.
The Power of a Pattern Interrupt
Unlike the forgettable pharmaceutical ads at the dentist’s office, Magic Finger poked and prodded through the noise.
Of the 3,571 ads I saw that day, only ONE earned my attention.
And that’s a lesson every wise business owner should burn into memory.
Your sales message competes with up to 10,000 other ads every single day.
Will yours be one of the handful your customer actually remembers?
Or will it recede into obscurity… like a neglected gumline?
How to Make Your Business Unforgettable
You must earn your place in your customer’s world. Otherwise, every ad, every email, every social post you create is just shouting into the void.
And how do you earn that place?
Step one: Get your foot in the door—with an intriguing Pattern Interrupt.
Maybe not as “out there” as the subject of this post… but something that fits your brand and voice.
I’ve made a career out of helping businesses stand out, get remembered, and turn casual lurkers into paying customers.
If you want more insights like this, subscribe to my email list below. No spam, no fluff—just hard-hitting lessons on copywriting, marketing, and making your message stick.
Give those emails the ol’ two-finger tickle,
Dr. Nick
