Simple problems require simple solutions. Complex problems do, too.
It’s early morning and I’m staring into the gaping maw of our chest freezer looking for chicken wings.
I dig past forgotten relics like freezer-burnt peanut butter ice cream…
(Two spoonfuls left. Why didn’t someone just finish it?)
Spring rolls hibernating through winter…
And…
I think those are pig ears.
Shoving 5 Costco trips’ worth of meat packets to the side, I spot my prize buried deep in the corner.
Party wings. Oh yes, it’s party time.
I seize the triple-pack with both hands, and like Lancelot yanking Excalibur from the stone, I haul 4 pounds of icy bird arms back into the light of day for the first time in months.
But my triumph is short-lived.
There are 3 packs. And I only need 2.
Pop quiz time.
What’s the easiest way to separate 3 packs of frozen meat?
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Thaw them in hot water
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Use a butter knife or crowbar to pry them apart
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Defrost them in the microwave
Pick one.
Trick question, none of these are right.
I’ve tried all of them before.
They take too long.
Some of them waste cutlery, too.
Instead, I thought…
What’s the fastest, most efficient way to do this?
In other words…what’s the obvious answer here?
What would a CAVEMAN do in this situation?
Yes.
Exactly.
A caveman would…
Hurl the frozen meat-eor at the ground.
WHAM!
With an impact that could wipe out the dinosaurs, the chicken triplets separated instantly.
No “20 minutes in the microwave” nonsense.
No “we’ll draw up a plan, conduct a focus group, and hold a committee on taking action next month” malarkey.
That’s exactly the type of thinking that plagues the vast majority of businesses out there.
ESPECIALLY with marketing.
Too many owners look at marketing like this mystical “black box.”
Look, there are a billion ways you can “do marketing.” But all it REALLY boils down to is…
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Get more people to notice you → They sell chicken!
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Get more people to trust you → They have good chicken!
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Get more people to buy from you → Give me your chicken!
All those billions of other “things” are just reskinned versions of the three above.
Don’t get overwhelmed by the billions when there’s a caveman-obvious solution in front of you.
If you’d like me to hurl your marketing problems into the ground at the speed of sound…
Then I think it’s about time you got on my waitlist, huh?
I cordially invite you to dig the link below out of your garage chest freezer:
Frozen asset liberator,
Nick
Your marketers were so preoccupied with whether or not they could, they didn’t stop to think if they should.
