My wife and I were sitting at the dining room table this morning talking about the “wild” dreams we had last night.
See, normally we don’t dream that often…
But when the house gets too hot (like it did last night)…
Well, that’s a whole ‘nother story.
Because when mercury rises? That’s when we enter the realm of zombies…rooftop yoga livestreaming…and me going to jail for growing tomatoes without a permit.
My wife went first:
“There was this HUGE snake, and it had me wrapped really, REALLY tight, and it was about to eat me.”
She shivered for emphasis.
“And then,” she continued, leaning on the table and waving our daughter’s milk bottle like a sword…
“CHARIZARD flew down and WHOOSH! Burnt the snake to a crisp!”
“Suddenly Charizard? And then?” I asked, eyes wide.
“And then…I woke up. Happy ending,” she finished, as if it were the most obvious ending in the world. “What about you?”
“Uh, well mine wasn’t that impressive,” I hesitated. “No Pokemon. I had a dream that my phone showed me an endless weather forecast.”
She closed her eyes and nodded. “So far, not so good.”
I kept going:
“Yeah so it just said…snow Monday…snow Tuesday…snow Wednesday…and on and on and on…like 4 weeks’ worth of snow forecasts.”
“And then?” my wife asked with a toss of her hand.
“And then I woke up?” I said, almost asking for permission.
She looked at me and shook her head with disappointment. “Lame! Where’s the climax? And who wants snow every single day?”
I rolled my eyes. “I’m sorry, I’ll try to have more fire and Pokemon in my dream next time,” I retorted, pushing my chair away from the table.
Well…
It was a lame dream—but it reminded me of a real time in my life where the weather WAS the same every single day…and how that helped me become a better marketer.
Back in August of 2014, I’d just moved to Vietnam.
That’s peak rainy season. And if you’ve never lived in a tropical country, let me tell you something…
We’re not talking drizzles or afternoon showers or those awkward “will-she-or-won’t-she” days when you see thunderclouds piling up on the horizon and they kinda just miss you and dump all over somebody else’s backyard Sweet 16 party.
No…
We’re talking hours and hours of biblical downpours. Sunday through Saturday.
Thing is, that was GREAT for me.
Why?
Because instead of splashing in puddles all day long, I locked myself inside and studied every copywriting book I could find.
For months.
I filled up half a dozen notebooks.
And I still have those notebooks.
They flew back from Vietnam with me in 2024…
And their contents form the backbone of 80/20 Copy—the sales writing “cheat sheet” I would personally hand myself in August of 2024 to skip the grind and jumpstart my career.
But since time traveling is prohibitively expensive, here’s the next-best thing…
Maybe I can help jumpstart your marketing career.
Or give your business a couple “a-ha!” moments to get your sales out of a rut.
Sound good?
Then McFly yourself to the link below and grab a copy:
-Nick “I’m not a real Doc” Bandy