Just saw yesterday that H1-B visa application fees jumped up to… 

$100,000. 

That’s…a lot. 

If you don’t know what an H1-B visa is, basically it lets US companies hire foreign talent “when they aren’t able to find similar talent domestically.” 

Quotes around that last part because…well. 

Anyway… 

If Upwork, for example, wants to hire an Indian programmer, that application is going to cost Upwork a cool hundred grand. 

Now, if you’re a tech company, you are going to think VERY CAREFULLY about who you hire abroad. 

If we assume a company needs to make about 10x ROI on every hire, that means you’d better be worth at least your base salary PLUS the application fee…ten-fold. 

Now, companies look at you as an INVESTMENT. 

In short… 

You must be a SURE BET to deliver. 

“Yeah but I’m not applying for an H1-B visa!” 

Doesn’t matter—every person hiring talent on any platform goes through the same thought process. 

“Will this guy or girl deliver A LOT MORE than I’m paying in time, money and risk?” 

When I hire an ad agency, it’s not good enough for them to just ‘break even’ on my campaigns. 

I can do that myself. 

I’m looking for a no-brainer solution that frees up my time and energy to pursue other ventures. 

Doesn’t matter if you’re a bookkeeper, designer, VA… 

Your client expects to LEVERAGE you and your fee to grow their business 10x more than they could without you. 

Problem? 

I’ve found the majority of freelancers do a VERY bad job explaining what the client actually GETS by hiring them. 

They list deliverables expecting the client to jump out of their swivel chair in excitement… 

Then wonder why they’re stuck charging mediocre hourly rates and working with mom-and-pop businesses. 

Here’s a quick way to fix that:

Instead of saying “I’ll deliver 10 social media posts,” say something like:

“I’ll deliver 10 social media posts that’ll get your audience to sign up for your coaching program, instead of simply ‘raising awareness’ like we’ve been trying already.”

You’ve just translated a deliverable into a result.

The key is to frame every item in your proposal around one of the things your client cares about, like:

• Making money (direct ROI, more sales, better conversions)
• Saving time (taking work off their plate, reducing headaches)
• Reducing risk (avoiding mistakes, looking competent to their boss/clients)

If you hit at least one of those outcomes per deliverable, your proposals become dramatically more persuasive.

Want more practical ways to package and sell your work (without lowering your rates or begging for scraps)?

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H1-Busy writing emails,
Nick