Last night I was drifting off to sleep, just about to hit that REM cycle when suddenly…
Out of nowhere…
Jack and Jill,
Sitting in a tree,
K-I-S-S-I-N-G…
I jolted awake like a squirrel on espresso.
I haven’t heard that rhyme in 20+ years.
So why was my brain unearthing it now?
Why not something useful? Like a fresh hook for a landing page? A catchy subject line? A forgotten crypto wallet password?
Nope. Just playground poetry from the Clinton era.
I call this the Basement Archive Effect—your brain, unprompted, will serve you the most random, irrelevant junk at the worst possible time.
But when you actually need it to perform?
Crickets.
And that’s not just a sleep issue. It’s a business issue.
Because the same thing happens when you run a freelance business and ignore the one system that could be making you money while you sleep.
The Email List Problem Nobody Talks About
This morning, I had a sales call with a freelance consultant based in Asia.
She helps Western companies expand into Chinese markets—and she’s great at it.
But she was stuck.
“We added 2,000 new email subscribers this month,” she told me, “but we have no onboarding. Just a monthly newsletter. That’s it.”
I nearly fell out of my chair.
Let me get this straight…
You’re working your tail off to bring 2,000 people into your world…
And then you let them just sit there?
No welcome.
No pitch.
No quick win.
No offer.
Not even a polite “Hey, thanks for joining!”
This is like throwing a dinner party and hiding in your room when guests arrive.
And I see this mistake all the time—especially with freelancers.
Why Freelancers Ignore Email (And Why It’s Costing You)
Here’s the lie your brain tells you:
“I’m not a business. I don’t need email marketing.”
Or:
“I just need more clients. I’ll deal with email later.”
Let me be blunt:
You are a business.
And if you’re not using email to nurture leads, deepen trust, and sell your services—you’re leaving money on the table every single day.
Emails can:
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Re-engage cold leads
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Warm up referrals
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Build credibility with zero ad spend
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Pre-sell high-ticket services
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Create product income on autopilot
And you don’t need a 10-part funnel with conditional logic and a PhD in Mailchimp.
You just need a system that works.
Something simple. Repeatable. Proven.
That’s what I teach.
Want to Steal My Email Systems?
If you’re a freelancer and you’re not using email to land more clients or sell your offers, let me help you fix that.
My daily emails show you how to:
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Write messages people actually want to read
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Use stories and proof to sell without being annoying
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Set up simple systems that run even when you’re offline
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And most importantly…
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Build a business that pays you while you sleep (instead of random nursery rhymes keeping you up)
👉 Join my email list here: nickbandy.com/freelance
Because the more you tell, the more you sell.
Let’s retire your brain from night shift duty—and get your marketing working around the clock instead.
White Ranger,
Nick
