I got a message yesterday from a reader named M.
She’s not a freelancer. But after reading one of my emails, she said:
Really good copy. I’m not a freelancer but that even motivated me. Lol
That’s what happens when the message hits the mark.
And that’s exactly what most freelancers aren’t doing on Upwork.
What Clients Hear vs. What You Meant
You’re saying one thing in your proposals.
But what if clients are hearing something completely different?
You thought you sent a thoughtful pitch. But what they saw was another recycled wall of text with no hook, no point of difference, and no reason to respond.
How many proposals have you sent this month that got completely ignored?
Be honest.
Are you mashing the “Buy Connects” button like it’s a slot machine in a Reno airport?
Most freelancers are.
But as someone who regularly posts jobs on Upwork, I can tell you: most proposals are dead on arrival.
They’re vague, templated, impersonal, and uninspired. And clients can smell it a mile away.
Why My Proposals Get Opened (And Yours Might Not)
Do all my proposals get opened?
Nope. Not even close.
But they get opened by the right clients.
The ones I want to work with.
Because I write proposals the same way I write emails like this one: with intent. With personality. With actual persuasion principles behind them.
I don’t rely on luck or pray to the Connects gods.
I write messages that don’t sound like every other desperate freelancer pitching “I can do the job perfectly, Sir.”
And the clients who matter? They notice.
You Don’t Need 11 Years of Copy Experience
You don’t need to become a professional copywriter to get more Upwork responses.
But you do need to stop sending bland, forgettable messages.
That’s what I teach every day on my email list—how to write like a human, stand out like a pro, and land clients who actually respect your time.
If you’re a freelancer and you’re tired of sending proposal after proposal into the void…
Join here: nickbandy.com/freelance
I’ll help you stop pitching goose eggs and start landing bullseyes—without wasting another Connect.
– Nick
Once more unto the breach, dear Connects, once more.
