After breakfast, I was finally making progress on my new course for freelancers when— “When are you going to call Verizon?” Nhu, my wife, peered over the top of my laptop screen, voice laced with the kind of patience that wasn’t really patience at all. “After I finish this module,” I muttered, eyes glued to […]

Got a reply the other day: “You put a * next to AMERICAN* in your TikTok email a couple days ago. Why?? Did you forget to explain?” Shoutout to Jorge Curioso for keeping me honest. For our new converts, here’s the line in question: “I watched the 100% AMERICAN* grown bean fuel drip-drip-drip from its

All the parents in the house, putcha hands up. Here’s a PSA for cleaning baby bottles… (With low risk for loss of life or limb.) All that Michael Bay nonsense just so I could save a few seconds… And spend twice as much time cleaning up the mess. Big brain. And that’s exactly how I

This morning I hunched over my coffee brewing station near our kitchen window. I watched the 100% AMERICAN* grown bean fuel drip-drip-drip from its white funnel into a steamy mason jar. I inhaled deeply, savoring the aroma o— “Want to see the newest social media trend in Vietnam?” My wife suddenly whispered over my right

This morn’ saw a cool job post on Upwork. Honestly, I was blown away. I’m gonna break it down line-by-line so you can “reverse engineer” these tactics to hire your own ambitious writers and make mega moolah for your business. Ready Freddy? Here we go, Joe: The Job Post Breakdown Copywriter for blog articles [SAAS/Marketing/Sales]

You were this close to locking in the deal of a lifetime. Pen in hand.Tip to paper.About to sign. And then—vanished. Just got this message from a potential client after he saw my price tag: “I feel like I messed up.I feel like I wasted your time.I feel disappointed and a little embarrassed.You are obviously

Saw this morning the IRS is getting audited by a Japanese dog and an African-American billionaire. A lot of people online (who represent less than 1% of the population) aren’t happy about that. “Elon’s stealing our money!” Lol, what? The world’s richest man doesn’t need the crusty couch-pennies left over from your PT job microwaving

“What are you, some kind of marketing genius?” That’s what Darius, the CEO of a haircare brand, gasped during our sales call this morning. I’d just shown him three not-so-obvious ways his ecom funnel was leaking customers like a broken bidet. “Well, I don’t know about that…” I said, rubbing the back of my head

Last night, a reader wrote in: The email in question Great question. It’d probably look a little something like this… The Place Time Forgot It takes a lot to yank me from “deep focus” mode, but an article on Zone Rouge did the trick. “Completely devastated. Damage to properties: 100%. Damage to agriculture: 100%. Impossible

This morning, I unsubscribed from an email newsletter I used to love. Why? Because I started noticing a pattern—and not in a good way. Every email followed the same tired structure: The Formula That Ruins Good Content At first, I didn’t notice. But over time, it became predictable. And predictability is the death of engagement.