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I was eating lunch with my wife earlier, trying to have a halfway decent conversation while baby Nora babbled away in her bassinet. Between bites, my wife hit me with an interrogation: “Why didn’t you tell them about Schiphol?” “What? Watch your language in front of Nora,” I said, feigning offense. “And what are you […]

Last night, standing in line at CVS trying to get tummy meds for my baby, I witnessed an absolute masterclass in communication breakdown. A young pharmacy clerk—let’s call him Broccoli Boy—instructed a customer:“Take two by mouth now, then take two twice per day as needed.” The customer, a man in Crocs and winter shorts (because

Yesterday I talked to y’all about product research. Missed it? Go here: When To Take Drugs For Your Clients TLDR? I chewed caffeine gum and wrote about the experience for a client. Well, I kinda framed it like I got paid to take drugs…I mean, caffeine is a drug right? I posted yesterday’s email in

How to Tell When Product Research Has Gone Too Far 4:45 am. Alarm ringing. My turn to feed our daughter. I wiped the sleep from my eyes and hauled myself into the kitchen to grab a clean bottle. There, in the dim glow of the microwave light, I spotted it… …sitting on the countertop… …calling

“And then he said, ‘I’m not giving the site back until you wire me $10,000!’” Way back in 2019, I sat on our usual weekly call at my old marketing agency. The owner, Matt, just dropped some Gulf of America-sized bad news. “Yeah, Joe went off on some crusade about ‘saving the dogs’ and locked

This morning’s Reddit scroll unearthed a pirate’s booty of marketing plunder: One user posed the question: What’s probably the most overrated trend in digital marketing right now? A top response? Most overrated is AI for sure. And if we take AI out of the mix? SEO is runner-up. It’s not 2015 anymore, people—blogs and alt

Part 1 Yesterday, we heard the tale of Mario & Luigi—two Italian plumbers-turned-pizzaiolos who had a vicious falling out and opened rival pizzerias in the same Middle American strip mall. Here’s what happened next. *** You’re cruising the lot in front of Mario’s, looking for a spot to park your black 2019 Honda Odyssey. Timmy

Picture this: It’s Saturday afternoon. You’re in the car, driving around aimlessly looking for somewhere to stuff your maw with American classics like pizza, tacos or Impossible Burgers. The kids are in the back seat screaming. It’s lunch time and little Timmy’s yanking Penelope’s pigtails like the cord on a leafblower. HUNGRY. The mutiny has

My wife and I were sitting at the dining room table this morning talking about the “wild” dreams we had last night. See, normally we don’t dream that often… But when the house gets too hot (like it did last night)… Well, that’s a whole ‘nother story. Because when mercury rises? That’s when we enter

Picture this: You’ve been standing in line for 3 hours outside the Brooklyn Botanic Garden one frigid January morn. Your breath hangs in the air. You rub your hands together—partly to keep warm, but also because you’re excited to catch a whiff of a flower so rare, it only blooms once every 6 years. One