You were this close to locking in the deal of a lifetime.
Pen in hand.
Tip to paper.
About to sign.
And then—vanished.
Just got this message from a potential client after he saw my price tag:
“I feel like I messed up.
I feel like I wasted your time.
I feel disappointed and a little embarrassed.
You are obviously very good at what you do, that’s why we chose you even though you were the highest price person we spoke with.”
It sucks when you invest time and energy into curing your pain…
Feel like a solution is in your grasp…
And then watch that solution plucked from your palm by forces beyond your control.
(Money.)
The Cost of Not Being the Decision-Maker
Bit o’ backstory:
I’d been talking with Tony for a couple days. His company helps Midwestern manufacturing business owners find buyers.
Tony needed two things:
- A cold outreach email sequence
- A 7-email nurture sequence to convert leads
I quoted several thousand dollars for the project, including a lead magnet to bring in even more potential sellers.
For a big-ticket B2B business, this was a steal.
Because in this world, one extra deal can mean hundreds of thousands—or even millions—of dollars in revenue.
No-brainer, right?
Well, it was a no-brainer.
But there was a problem.
Tony wasn’t the decision-maker.
When you sell to B2Bs, you’re not just convincing one person.
You’re going through layers of red tape.
You’re navigating corporate politics.
You’re battling budgets and committees and approval processes that move at glacial speed.
Tony had to sell me to his boss after I sold myself to him.
And somewhere along that chain, the deal died.
Why My Rates Are High (And Why They Should Be Higher)
Here’s the thing:
My rates are high because they deliver outsized results.
It’s like putting a dollar into a vending machine and getting:
- Two bottles of Coke
- Your dollar back
- And another stack of $100 bills
I know the ROI of great copy.
And yet—just in the past month, half a dozen business owners I wanted to help simply couldn’t afford me.
Could I lower my prices? Sure.
Would it be fair to my current clients? Not a chance.
So I came up with a workaround.
A Sneaky Way to Get Free Money-Making Copy
While I can’t take on every project, I can deliver you some righteous persuasion—for something even more valuable than cash.
It’s not a full writing project.
But it’s free. And if you take advantage of it, I’d bet your eagles and apple pie you’ll make some serious coin.
Details here:
