Just The Tip(s)

Steal my BEST client-getting tips. Sent daily to your inbox. (The stuff working RIGHT NOW.)

(Plus a sneaky free bonus.)

Mushroom Kingdom marketing secrets (part 2)

Yesterday, we heard the tale of Mario & Luigi—two Italian plumbers-turned-pizzaiolos who had a vicious falling out and opened rival pizzerias in the same Middle American strip mall.

Here’s what happened next.

***

You’re cruising the lot in front of Mario’s, looking for a spot to park your black 2019 Honda Odyssey.

Timmy and Persephone (Penelope?) both passed out in the back seat ten minutes ago. Timmy’s got a big chunk of Penny’s hair in his right hand.

You hit pause to hush Fred Durst’s dulcet tones, spotting an empty spot between a double-parked F-150 and a dumpster.

While the rascals are snoozing, time to check the menu.

Pop Quiz: What happens when Mario grabs 5 stars instead of 1?

Answer: His Google Maps reviews.

Customers raving so hard they might as well be waving glowsticks in your face.

“TOTALLY worth it!” Says Daisy D. “Seemed expensive at first, but this was the BEST pizza I’ve ever had in my LIFE!!!”

You thumb-tap your way to the menu.

And what do you see?

$99.

Ninety-nine dollars!

For one cheese pizza!

Great Goombas!

Has Mario munched one too many magic mushrooms?

Or…

Has he ascended to the realm of “luxury pricing?”

The wild and wacky world where high prices are one of the main reasons people buy?

Meaning…

A box of cookies for $250…

Made with pretty much the same ingredients Grandma has been using since “the war.”

Or…

A leather bag for $25,000…

Made with the same sweatshop hands and starving cows as bags running for $25?

See…

Something weird happens when prices huff paint get high.

People willing to spend more money MUST convince themselves that the price is worth it.

Hand somebody an Oreo, and tell them it costs 10 cents.

Then, hand them this cookie I just invented:

Oree Ohhh…

Dangerously dark cocoa-infused wafers meet decadent Madagascar vanilla cream in a scintillating tête-à-tête best kept behind closed doors. Serve with a bashful dip of milk, or devour them whole when no one else is looking. Your secret is safe with us.

…and tell them it costs $10.

I DEFY you to find a single person who’d say the Oreo tastes better.

…even if they’re both made with the same ingredients and process.

ESPECIALLY if they paid for that $10 cookie.

Why?

Because nobody wants to be the idiot that paid for a 10-cent cookie masquerading as a $10 cookie.

Or admit that their $25,000 bag came off the left side of the same cow whose right side donated a bunch of 10-cent watch bands to Temu.

These are the people who will go to war with anyone who even hints that they might have overpaid for said product.

And guess what?

There is absolutely nothing wrong with this.

Your business doesn’t sell “stuff.” You sell an experience attached to that “stuff.”

And where other commodities race to the bottom, slashing prices left and right until margins get razor-thin, you can play a different game.

It’s called Super Mar

A game where “high prices” are your ally…

And where those high prices gatekeep bad customers out of your business.

Sound good?

Then contact me below to find out more:

Bowser did nothing wrong,

Nick

Review Your Cart
0
Add Coupon Code
Subtotal

 
Scroll to Top