Yesterday while the entire country was losing its collective mind, a suspicious stranger was standing very close to my car.
I was posted in front of the kitchen window, sipping coffee and thinking about all the sales I was going to make my clients that day…
…when I noticed some guy in a thick down jacket and a ski mask messing with my windshield.
I pressed my face against the cold window.
What’s that in his hand?
A machete?
A sledgehammer?
No…
He was holding…
An ice scraper.
And he was using it to…
Scrape ice.
Off MY windshield.
What a guy!
I put down my coffee mug and grabbed my coat.
“Where are you going?” my wife asked, looking up from a hand-written recipe at the kitchen island.
“There’s this guy out there cleaning ice off our car,” I replied over my shoulder. “I want to go thank him.”
“Oh really? Are you sure it’s our car?” she laughed.
I cracked open the patio door and stepped outside. “Of course it’s our car, I’m not blind. He probably saw the “Baby On Board” magnet on the back and wanted to…”
There was no “Baby On Board” magnet on the back of our car. Because it wasn’t our car.
“Well?” my wife shot from the kitchen.
The nerve of this guy, buying the same car as us.
…
What, you were looking for a marketing tip?
That’s what a lot of writers would do here—shoving a tip into a weird story where it doesn’t make a lick of sense.
People can see right through that.
With marketing, you need to “read the room.” Everything is context-dependent and there’s no formula or template you MUST follow in every situation.
Or SHOULD, for that matter.
So, here’s your pitch.
If you’re sick of templated, cookie-cutter marketing tactics…
Click the link below, and join my waitlist.
