General

“What are you, some kind of marketing genius?” That’s what Darius, the CEO of a haircare brand, gasped during our sales call this morning. I’d just shown him three not-so-obvious ways his ecom funnel was leaking customers like a broken bidet. “Well, I don’t know about that…” I said, rubbing the back of my head […]

Last night, a reader wrote in: The email in question Great question. It’d probably look a little something like this… The Place Time Forgot It takes a lot to yank me from “deep focus” mode, but an article on Zone Rouge did the trick. “Completely devastated. Damage to properties: 100%. Damage to agriculture: 100%. Impossible

This morning, I unsubscribed from an email newsletter I used to love. Why? Because I started noticing a pattern—and not in a good way. Every email followed the same tired structure: The Formula That Ruins Good Content At first, I didn’t notice. But over time, it became predictable. And predictability is the death of engagement.

“Honey, Animal Crossing is back on the menu!” I yelled, kicking open our bedroom door, clutching my laptop like it contained the lost secrets of the universe. Nhu, my wife, stood there gripping an electric toothbrush like a nunchuk, caught mid-motion, looking like a deer in the headlights. “Shush, I just put Nora back to

I’ve been playing with my wife’s anniversary present for two days straight. Took some getting used to at first… Apply too much pressure, and it makes a mess. Not enough pressure? Dry as a Mormon bachelorette party. But when you hit it just right? “Honey, I’m going to make a joke about this pen ‘soaking

Last night, sitting at our kitchen island: “Get your damn act together! Ha!” I muttered to my phone. “Classic.” “Excuse me?” my wife shot, looking up from the stove and her bubbling cauldron of chicken soup. “Oh, uh…” I put my phone down and pointed at the screen. “Just got one of the best email

A couple of days ago, I mentioned Boomerang Logic—the ancient, mystical art of stealing good ideas from other industries and bastardizing them into something useful for your own business. I gave the example of a mortgage company client who had a boring, lifeless landing page with a single input box. So I stole a better

Yesterday, one of your fellow cultists—er, readers—wrote in with trembling hands: Lol yes I can, Debbie. Let’s talk about Bill. “Gotta Reschedule, Car Got Stolen” A few days ago, I was supposed to hop on a sales call with Bill. (Y’all can call it an onboarding call, a discovery call, whatever. I call it what

This morning with my daughter, Nora, was an absolute blast. By “blast,” I mean a relentless assault of wailing, clapping, and desperate attempts to keep the peace through song. 🎶 “The wheels on the bus go round and round!” 👏 Clap. Clap. Clap. 🚨 “WWWAAAAAaaahhhh!” 🎶 “There was a farmer had a dog, E-I-E-I-O!” 👏

Scroll through LinkedIn or Reddit on any given day, and you’ll see the same complaints on repeat: Freelancers: “I can’t find clients who don’t flake, underpay, and micromanage.”Businesses: “I can’t find freelancers who don’t flake, overcharge, and underdeliver.” Or put another way… “It’s impossible to find good work right now!”“It’s impossible to find good people