“Honey, Animal Crossing is back on the menu!” I yelled, kicking open our bedroom door, clutching my laptop like it contained the lost secrets of the universe. Nhu, my wife, stood there gripping an electric toothbrush like a nunchuk, caught mid-motion, looking like a deer in the headlights. “Shush, I just put Nora back to […]

I’ve been playing with my wife’s anniversary present for two days straight. Took some getting used to at first… Apply too much pressure, and it makes a mess. Not enough pressure? Dry as a Mormon bachelorette party. But when you hit it just right? “Honey, I’m going to make a joke about this pen ‘soaking

Last night, sitting at our kitchen island: “Get your damn act together! Ha!” I muttered to my phone. “Classic.” “Excuse me?” my wife shot, looking up from the stove and her bubbling cauldron of chicken soup. “Oh, uh…” I put my phone down and pointed at the screen. “Just got one of the best email

A couple of days ago, I mentioned Boomerang Logic—the ancient, mystical art of stealing good ideas from other industries and bastardizing them into something useful for your own business. I gave the example of a mortgage company client who had a boring, lifeless landing page with a single input box. So I stole a better

Yesterday, one of your fellow cultists—er, readers—wrote in with trembling hands: Lol yes I can, Debbie. Let’s talk about Bill. “Gotta Reschedule, Car Got Stolen” A few days ago, I was supposed to hop on a sales call with Bill. (Y’all can call it an onboarding call, a discovery call, whatever. I call it what

This morning with my daughter, Nora, was an absolute blast. By “blast,” I mean a relentless assault of wailing, clapping, and desperate attempts to keep the peace through song. 🎶 “The wheels on the bus go round and round!” 👏 Clap. Clap. Clap. 🚨 “WWWAAAAAaaahhhh!” 🎶 “There was a farmer had a dog, E-I-E-I-O!” 👏

Scroll through LinkedIn or Reddit on any given day, and you’ll see the same complaints on repeat: Freelancers: “I can’t find clients who don’t flake, underpay, and micromanage.”Businesses: “I can’t find freelancers who don’t flake, overcharge, and underdeliver.” Or put another way… “It’s impossible to find good work right now!”“It’s impossible to find good people

I was eating lunch with my wife earlier, trying to have a halfway decent conversation while baby Nora babbled away in her bassinet. Between bites, my wife hit me with an interrogation: “Why didn’t you tell them about Schiphol?” “What? Watch your language in front of Nora,” I said, feigning offense. “And what are you

Last night, standing in line at CVS trying to get tummy meds for my baby, I witnessed an absolute masterclass in communication breakdown. A young pharmacy clerk—let’s call him Broccoli Boy—instructed a customer:“Take two by mouth now, then take two twice per day as needed.” The customer, a man in Crocs and winter shorts (because

Yesterday I talked to y’all about product research. Missed it? Go here: When To Take Drugs For Your Clients TLDR? I chewed caffeine gum and wrote about the experience for a client. Well, I kinda framed it like I got paid to take drugs…I mean, caffeine is a drug right? I posted yesterday’s email in